Solar Marketing: Generate Exclusive Leads With Door Hangers

By Casey Ashby, Founder, FlyerFly

The High Cost of Solar Acquisition

Customer acquisition costs in the solar industry are astronomical. Digital leads are expensive and low-converting, while door-to-door knocking leads to high turnover among sales reps.

The FlyerFly Alternative

Instead of knocking on doors, use FlyerFly to deliver your solar savings estimates directly to the doorsteps of high-income, high-sun-exposure neighborhoods. This generates inbound, high-intent leads for your sales team to close.

Rate Hike Campaigns

When the local utility company announces a rate increase, immediately deploy a flyer campaign in the affected areas. "Tired of rising energy costs?" is a message that resonates perfectly when delivered physically to the home.

More for Solar Companies

The Solar Companies page covers a whole route end to end — circling the neighborhood on the map, a driver picking up your printed materials, and the GPS-tagged photo at every door. Campaigns it walks through: Spring Installation Drives, High-Bill Targeting, and Rate Hike Blitz.