Plumbing Marketing: Dominate Neighborhoods With Door Hangers
By Casey Ashby, Founder, FlyerFly
The Emergency vs. Maintenance Balance
Relying solely on emergency calls makes scheduling unpredictable. Profitable plumbing companies balance emergencies with scheduled maintenance, like water heater flushes and pipe inspections.
Targeting Aging Homes
Use FlyerFly to target specific subdivisions built 10-15 years ago. These homes are entering the prime window for water heater replacements and major plumbing repairs. A timely door hanger or yard sign can capture these high-ticket jobs before the homeowner searches Google.
The Cloverleaf Method
Whenever your technicians complete a major job, use FlyerFly to drop 500 flyers in the immediate vicinity. "We just installed a new water heater for your neighbor" is a powerful message that builds local authority.
More for Plumbing Companies
The Plumbing Companies page covers a whole route end to end — circling the neighborhood on the map, a driver picking up your printed materials, and the GPS-tagged photo at every door. Campaigns it walks through: Pre-Season Tune-Ups, System Replacement Targeting, and Emergency Weather Response.
